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Boost Sales Efficiency with Salesforce Einstein GPT Automation

In an uncertain economy and a rapidly changing technology landscape, finding new ways to foster productivity and employee engagement are critical to the success of today’s businesses.  Companies with a strong innovation culture stand to benefit from the advent of GenAI as they are uniquely positioned to utilize AI capabilities to find strategic value in new revenue streams through automation. Utilizing Salesforce Einstein AI capabilities will help in placing organizations in a leadership position in the competitive landscape.  

Gaining a Competitive Advantage with Salesforce Einstein GPT

Since the release of ChatGPT by OpenAI in September of 2022, Generative AI (GenAI) has been the main topic of almost all technology conversations.  Companies have been rushing to release GenAI tools to supplement their solutions and corner what is predicted to be a $1.3 Trillion industry over the next 10 years. In March of 2023, Salesforce introduced Einstein GPT, a generative AI tool to be utilized in conjunction with other Salesforce Cloud products and has continued to enhance and expand its capabilities.

Convergence between IT and OT security is a must

More and more companies are integrating information technology, such as sensors and other IoT devices, into their operational systems. This convergence of IT and OT, in addition to a lot of benefits, also brings additional security risks. To cover these risks, companies need a solution as well as a partner that master both domains, such as Fortinet and Inetum.

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